Abhay Mishra

Tractor Junction, a popular online platform that helps farmers buy, sell, and finance used tractors, has just raised $22.5 million (about ₹200 crore) in its Series A funding round. The money was led by a European fund called Astanor, with help from its earlier investors Info Edge Ventures and Omnivore. The company plans to use this money to make its website and app smarter with AI, open more shops across India, and grow its loan service called FINJ so more farmers can easily afford tractors. Tractor Junction already sells around 300 used tractors every month and has given out loans worth over ₹1,500 crore. With this new funding, it aims to become the biggest and best tractor marketplace for rural India!

About Tractor Junction New Funding

Tractor Junction just got a big boost: $22.5 million (around ₹200 crore) in fresh funding!

This is called a Series A round. A big European fund named Astanor led the investment and gave the most money. Two old friends of the company, Info Edge Ventures and Omnivore, also joined in.

Out of the $22.5 million:

• $17 million is new shares (equity)
• $5.5 million is borrowed money (debt)

This is the biggest funding the company has received so far. Before this, they had raised only about $5.7 million. Now their total funding is more than $28 million!

With this new money, Tractor Junction will grow faster and help more farmers across India.

Tractor Junction’s Products and Services

Tractor Junction is India’s leading digital marketplace for farmers, offering a full ecosystem for rural mobility and agriculture. Their core “products” aren’t physical items but rather a platform and services that connect farmers with vehicles, tools, and financial support. Here’s a breakdown:

Main Marketplace Offerings

• New Tractors: Over 300 models from top brands like Mahindra, Sonalika, Swaraj, New Holland, Eicher, and John Deere. Includes detailed specs, prices, features, videos, and comparisons to help farmers choose.
• Used Tractors: Buy and sell certified second-hand tractors through their online listings and offline CoCo (company-owned) stores in 75+ cities across 6 states. They sell about 300 units monthly and have moved over 7,000 in the last three years.
• Harvesters: 75+ models for efficient crop harvesting.
• Farm Implements and Tools: 580+ attachments (like plows, seeders) and 135+ tools to enhance farming productivity.
• Tyres: 120+ options tailored for tractors and rural vehicles.
• Commercial Vehicles: Trucks, three-wheelers, and two-wheelers for rural transport.

Additional Services

• Financing (FINJ): Their in-house arm, launched in 2024, provides loans for used vehicles. They’ve disbursed over ₹1,500 crore via 25 lender partners, with ₹150 crore monthly across 13 states.
• Insurance: Coverage for tractors, implements, and vehicles to protect farmers’ investments.
• Refurbishment and Certification: Ensures used vehicles meet quality standards before sale.
• Information and Tools: Expert reviews, owner testimonials, on-road prices, and a mobile app for easy access. They also partner with 50+ OEMs and 1,000+ dealers.

With AI enhancements from their recent funding, they’re expanding to 200 cities and building a smarter platform for rural India. It’s all about making farming faster, cheaper, and more reliable!

Tractor Junction Future Plans

With the new $22.5 million funding, Tractor Junction plans to grow fast and become India’s biggest tractor platform. It will expand from 75 cities to around 200 cities in the next two years, open more shops, and sell many more used tractors. The company will make its app and website smarter by adding AI to help farmers find the perfect tractor quickly. It will also make its loan service FINJ much bigger, give loans in more states, and add easy insurance. Tractor Junction wants to double its money from ₹121 crore last year to ₹250 crore next year and help every farmer buy, sell, or finance a tractor easily!